As you integrate the Erie Center for Arts & Technology’s brand into your designs and communications, please reference our Brand Standards to best capture our identity.
What do you call us?
![](https://eriecat.org/wp-content/uploads/2022/04/Not-Your-Basic-Brand-Standards-Template-1-1024x750.png)
ECAT
We’re the Erie Center for Arts & Technology!
- Always use the ampersand (the “&” symbol) in our name.
- The “the” isn’t capitalized before our name.
- Our acronym is “ECAT”.
- “ErieCAT” is our privately licensed school name, registered with the Pennsylvania Department of Education.
![](https://eriecat.org/wp-content/uploads/2022/04/Not-Your-Basic-Brand-Standards-Template-1024x750.png)
ECAT Wayne
We call the building at 650 East Ave. “ECAT Wayne”, it is a separate entity from the Erie Center for Arts & Technology.
- We sometimes refer to it as a “campus” because it encompasses ECAT and many other nonprofits.
- “Old Wayne School”: the colloquial name for the building, which used to be Wayne Middle School, and before that, School No. 12.
ECAT Logo
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
This is the primary ECAT logo mark and it includes the subheader “Erie Center for Arts & Technology”. This logo can be used online and print. Logos should be equidistant from design edges and kept clear of competing text, images, and graphics.
Default Logo
Default logo with subheader
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ.png)
Default logo
Default logo without subheader
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
![](https://eriecat.org/wp-content/uploads/2023/08/ECAT-FC-HORZ_rgb-1024x394.jpg)
Simple icons
The simple icon logo should be used only when the default is too visually complex. When this logo is used, “Erie Center for Arts & Technology” should be identified elsewhere in text.
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ.png)
White Logo
White logo with subheader. Solid color logos should be used on high-contrast backgrounds only.
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ.png)
White Logo
White logo without subheader. Solid color logos should be used on high-contrast backgrounds only.
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ.png)
black Logo
Black logo with subheader. Solid color logos should be used on high-contrast backgrounds only.
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ.png)
black Logo
Black logo without subheader. Solid color logos should be used on high-contrast backgrounds only.
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ-1.png)
![](https://eriecat.org/wp-content/uploads/2022/03/ECAT-FC-NAME-HORZ.png)
Arts with Friends logo
This production is exclusive to ECAT, with support from PA Sharp (please refer to the PA Sharp Promotional Toolkit for their official logo usage guidelines).
![](https://eriecat.org/wp-content/uploads/2022/04/Artboard-1-1024x576.png)
![](https://eriecat.org/wp-content/uploads/2022/05/image-1-1024x576.png)
Examples
![](https://eriecat.org/wp-content/uploads/2022/04/About-Us-Website-7.png)
![](https://eriecat.org/wp-content/uploads/2022/04/About-Us-Website-6.png)
Typography
Words about typography?
Brand fonts
Montserrat Extra Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )
Merriweather Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )
ECAT utilizes Google Fonts, which are free to download. Find Montserrat here and Merriweather here.
Font Heirarchy
Headings: Montserrat Extra Bold
Merriweather Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )
Examples
![](https://eriecat.org/wp-content/uploads/2022/05/About-Us-Website-9.png)
![](https://eriecat.org/wp-content/uploads/2022/05/About-Us-Website-10.png)