As you integrate the Erie Center for Arts & Technology’s brand into your designs and communications, please reference our Brand Standards to best capture our identity.
What do you call us?
ECAT
We’re the Erie Center for Arts & Technology!
- Always use the ampersand (the “&” symbol) in our name.
- The “the” isn’t capitalized before our name.
- Our acronym is “ECAT”.
- “eriecat”, all lowercase, is our nickname. Not for official use.
ECAT Wayne
It can be tricky, let us simplify it for you:
- ECAT Wayne: the campus on East Ave. that encompasses ECAT and all nonprofits.
- Wayne School: the former school at this site.
ECAT Logo
This is the primary ECAT logo mark and it includes the subheader “Erie Center for Arts & Technology”. This logo can be used online and print. Logos should be equidistant from design edges and kept clear of competing text, images, and graphic.
Default Logo
Default logo with subheader
Default logo
Default logo without subheader
Simple icons
The simple icon logo should be used only on social media posts, or when the default or secondary logos are too visually complex. When this logo is used, “Erie Center for Arts & Technology” should be identified elsewhere in text.
The simple icon logo should be used only on social media posts, or when the default or secondary logos are too visually complex. When this logo is used, “Erie Center for Arts & Technology” should be identified elsewhere in text.
White Logo
White logo with subheader. Solid color logos should be used on high-contrast backgrounds only.
White Logo
White logo without subheader. Solid color logos should be used on high-contrast backgrounds only.
black Logo
Black logo with subheader. Solid color logos should be used on high-contrast backgrounds only.
black Logo
Black logo without subheader. Solid color logos should be used on high-contrast backgrounds only.
eriemade business academy Logos
Should they use the Bridgeway and EAC logos too?
eriemade business academy white Logo
Should they use the Bridgeway and EAC logos too? Solid color logos should be used on high-contrast backgrounds only.
Arts with Friends logo
This production is exclusive to ECAT, with support from PA Sharp (please refer to the PA Sharp Promotional Toolkit for their official logo usage guidelines).
Examples
Typography
Words about typography?
Brand fonts
Montserrat Extra Bold
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Merriweather Regular
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ECAT utilizes Google Fonts, which are free to download. Find Montserrat here and Merriweather here.
Font Heirarchy
Headings: Montserrat Extra Bold
Merriweather Regular
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Examples
